MKTG 345- Week 2- Performance of Campaigns

Creating campaigns is a great way of getting traffic to your desired destination, but its only half the battle. The other half is maintaining the campaigns, and by that i mean over viewing them and making sure that they are running smoothly and efficiently. This is import because we don't want a campaign that isn't generating any results, especially if were paying for it.

Chapter 4 in CASA Marketing Intro to Google Analytics focuses just on this aspect of over viewing.

Google Analytics is a very effective way of over seeing everything that is happening in terms of getting attention to your site. It shows you everything you need to know, including location, new viewing, old viewings, returning viewers, new viewers, and man more. It is very simple to use this piece of technology. You can look at how many page views there are per day as well.

Location is a very key topic with gaining traffic. One has to see where is his or her ad generating the most amount of publicity. Based on this you can target that particular area or areas with your marketing to gain even more viewership. Google analytics can do just this for you. It tells you where all your traffic is coming from and exactly where you should be targeting.

Trends are also very important to view. When are you generating the most viewership? Different trends can cause issues in generating viewership. It can stall at various points. Looks at these trends and being able to see these changes can help one create changes and corrections to improve viewership.