MKTG 349- Week 12- Consumer Behavior

Knowing a consumers wants

When it comes to consumer the simple rules of supply and demand apply's to all. Consumers use various web sites that help them find what they are looking for. Most consumers are looking for the product they desire and then the location. Location is key because many consumers will likely look for a place near them that has the item they want. Four out of Five consumers said that they wanted ads to be customized to where they are located. Most consumers find it easier to go to the store in person and find the product. This gives them an opportunity to look at the product in person instead of on screen and actually get a feel for it.

According to studies being done, 34% of consumers who use smart phones or computers to look up a product near them, end up eventually going to a store near them where that product can be found. Location is very important. Location extensions are a great way to get more consumers. Location bid adjustment are important in letting your consumer know all the information necessary for them to get your product.

This information should include

• Specific area
• Cities
• Zip codes
• Directions
• Inventory
• Pricing

All these things will ultimately determine if a consumer wants to buy products from your site or store. Smart phones are being owned by nearly everyone, this means that the future in buying products is in apps. Apps are being used to make shopping that much easier by giving the consumer the option to buy a product by a touch of a button. According to research being done, 37% of mobile searches trigger additional action and conversations that lead to a consumer either wanting or not wanting to buy a product.

MKGT 349- Week 11- Set up search engine campaign

An effective way of advertising with Google AdWords must always start with the creation of a campaign. Depending on the goals of your advertisement, campaign will vary. There are different campaigns based on what you want to advertise.

These campaigns include

• Search Network with Display Select
• Search Network only
• Display Network only
• Shopping
• Video

The purpose of these campaigns is to bring new customers in. This can be achieved by the way the campaign is designed. The design is a very big factor because it ultimately determines what kind of ads you want to run. Campaigns can include different subtypes.

Subtype

• Standard
• All features
• Marketing objectives

All campaigns are centered around Google and their advertising network. These networks include Google Search Network, Google display Network, and Youtube Network. These networks determine where your ads will appear and how the customers will see them.

MKGT 349- Week 10- Using Social Media to Boost Traffic

Using Social Media to Boost Traffic


Get on Twitter

• Twitter is a great way to bring traffic to your site. It is great because the purpose of Twitter is to inform people on what you or your company is up to and on new merchandise. It tweets out live time tweets. A company using Twitter can have several tweets in a day as opposed to other social media sites.

Start a Facebook Page

• Facebook is a great way to expand your platform all around the world. It helps you branch out to the world and meet new people. It also gives you an option of creating a specific page for your company or product. Facebook can be used to get you ideas out via pictures or status posts.

Regularly share content

• It is important to constantly share content with your viewers. Facebook lets you share picture and statue checks, whereas Instagram shares images of your products which lets your consumers see what you have in terms of merchandise. It is very helpful for your viewers to see your products because that is what brought to them you site in the first place. Constantly keep your audience aware of what is happening.

Ask others to promote your site

• Asking people to promote your site is very helpful because it helps bring more people into your company. It is helpful in getting a larger group of people to your site. One person alone cant handle all the traffic to their page alone.

Implement sharing tools on your site

• It is important to share the same or similar things on all your social media site. Flare is an excellent tool used to share a post shared on one social media account to many.

Write compelling content

• Make sure the content that is being posted is relevant to your company and products. If it is not interesting, than people wont return to your site, and therefor you end up losing consumers instead of gaining them. Make the content interesting and relevant to the consumers wants.

MKTG 349- Week 9- Five tips to getting more visitors

5 tips for getting more visitors


Be social

• Create various accounts on different social media web pages. The big names include Facebook, Instagram, twitter. Social media is a huge opportunity to get your name out to the world, and it helps you connect with various different people. Likes will result in more follows.

Improve your search ranking

• Search optimization is a great way to bring people to your site. It is still the number one way to bring in new viewers. Different forms of optimization can help develop your search. Keywords are huge on getting people to visit your site based on what they have previously looked up.

Give your readers a helping hand

• Separate yourself from the competition. Create blogs that help your followers understand what you have been up to. Its a great way to make yourself reputable. It helps your followers know who you are and what you do.

Keep them engaged all year long

• Constantly keep people engaged and entertained. If your page is boring, not many people will want to revisit, so spice it up. Create interesting newsletters, and set schedules of when to release them.

Advertise your best content

• Create pay-per-click ad campaigns that use specific keywords to describe what your site is all about. Keywords will help bring people who are interested on the topic of your site. This will bring viewers in to see your page. Campaigns are a great way to see all the traffic that is coming to your site.

MKTG 349- Week 8- Using Custom Ad Scheduling

The use of times is becoming a huge part of creating ads. One can now create timers on their ads to make them show that specific ad at the specific time that they want. This is especially effective in terms of gaining the most clicks because a certain part of the day may generate more clicks. You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you’re there to handle customer inquiries. 

For campaigns with “All features” enabled, you can use custom ad scheduling to:

• Specify certain hours and/or days of the week when you want your ads to show
• Set bid adjustments to increase or decrease your bids for specific days and times

Some company's require a person to post at certain times of the day, but with a timer, that is completely eliminated and it does it manually. Specific dates can include different types of ads and different brand recognition. Time is a key aspect in gaining customers.

Five ways ad scheduling can improve your campaign

1. Schedule Your Ads to Show When You’re Present in the Business.

2. Lower or Disable your AdWords Campaigns During Low-Response Periods.

3. Increase Bids for High-Converting Time Frames.

4. Schedule your Ads to Show Higher on the Weekdays with the Greatest Conversion Rate.

5. Bonus: Use Location Bid Modifier to Schedule Your Bidding per City, State or County.

MKTG 349- Week 7- Creative that Clicks

One of the most important things to get right in your search ad is the creative, or messaging, you put into it. Better creatives improve ad relevance and drive more qualified clicks

Tie Creatives into Keywords

• Consumers tend to engage with ads that appear most relevant to their search. Consider dynamic keyword insertion for a more automated approach.

Write Simple Compelling Copy

• Users are more likely to engage with ads that help them self-select before they click. That means more qualified clicks and conversions for you.

Tailor ads for Mobile Searches

• Mobile creatives are a better experience for mobile users and draw the best possible results from them.

Use ad Extensions

• Ad extensions typically lift CTR's. They add useful info for searchers and help your message get noticed.

Test and Optimize Creatives

• Create high volume ads that help you have a better understanding of how you are doing.

MKTG 348- Week 10- Rank Tracking

Rank Trafficking: Is it useful in modern SEO?

Rank trafficking has been evolving year after year but is it useful? The answer can vary. The beauty of rank trafficking is that based on keywords it can either bring people into your web page or not work at all. Keywords are a huge factor that in the end determines whether one brings people to their page. If Keywords are long-tail keywords, then most likely it wont bring many people to the page.

The question still stands if we should be using rank trafficking. In my opinion i think yes, because there are many different ways to use them, and it gives your customers an idea of what your company can produce.

These are some of the ways that rank trafficking is used today

1. Revenue and Margins

• This helps determine the important things such as popularity of a product, revenue, and margins.Tagging system is used to annotate the difference between the two. Keywords are a big factor in this. 

2. Competitors

• Rank trafficking is used to keep track of your competitors. This helps companies see if they are or aren't doing good against the competition. It helps them make changes if results aren't as good. Analysis is huge.

3. Algorithmic Changes

• Looking for changes across various query spaces. Google is allowed to make changes. Different affect in different markets. Not all algorithm changes are created equal. 

4. Low hanging fruit

• Another approach is to cross reference ranking data with SERP CTR data and look under-performing terms that either have a poor SERP CTR, or are sitting on the outside looking in. Small changes help bring more people in. Increase with little work.

5. Universal opportunities

• Universal elements (images, news videos, etc..). Applications such as Authority labs can track these things.

6. Informational over commercial

• Content strategy. Break up into segments. Helps to better target content in the future.

MKTG 348- Week9- Your First 9 SEO Tasks

First 9 Tasks of SEO

1. Setup Google analytic's

2. Setup Google Webmaster tools

3. Check your indexing status

4. Run a crawler on your site

5. Pull keyword volume data

6. Optimize the title tags of your site

7. Eliminate duplicate content

8. Create remarkable content

9. Tell the world about it

SEO can be a tough time for anyone who is not familiar with it and how to use it. For anyone who is either a bigger or an advanced SEO user, these nine tasks are essential to building a great web page. Without these nine essential tasks, the strength of a persona web page won't be as strong. The content won't be as effective in getting the consumer.

Setting up a quality web page is essential to bringing more people into what your selling.

MKTG 348- Week8- SEN

Search Engine News Certification

Recently i was able to sign up for Search Engine News for a great deal. The original price of SEN is $795, but our school Benedictine University gives us a great discount and we were able to get it for $50. A great deal to learn about Search Engine work and how to make your digital marketing that much better.

Many aspects of Search Engine Optimization can be confusing, but the purpose of Search Engine news is to bring you up to speed on anything that you don't fully understand. The course takes you to an SEO boot camp that goes through 70 fundamentals and training factors and strategies. Its a great way to catch up and learn to master the craft of SEO.

The certification exam for the SEN is what makes you qualified. It normally consists of 26 question, and the required score to pass is 70%.

I PASSED

MKTG 349- Week6- NationalTigerSanctuary Update

National Tiger Sanctuary Campaign Update

Over the past three months, I have been closely working with a site called Nationaltigersanctuary.com
The reason for this is that i made it my goal to try and raise as much awareness as possible by creating a campaign through Google Adwords. I haven't monitored the campaign in the last few weeks and when i logged on today it was great to see the results.

My campaign has gotten a total of 606 clicks in the last week or so, meaning that people are seeing my ads when they go on google and type in certain keywords that connect to my campaign. Different campaigns have different keywords. I created a campaign for a white tiger named Madison, and a lion called Leo. Both are different exotic creatures, and therefore need different keywords.

Some of the keywords that have been very successful so far in terms of generating clicks are Lion, Lion facts, Africa Lion. Those have been very key to generating 412 of the 606 total clicks that i have received thus far. Madison on the other hand has not generated nearly as much clicks. This made we think today why is one generating so many more clicks than the other? Are keywords the reason? Or is there something else to it?

That is a question that I don't necessarily have the answer.

Overall I think my campaign is doing very well in terms of bringing people to the Nationaltigersanctuary site. Hopefully more and more people visit Nationaltigersanctuary.com and donate to help create an even better living environment for the exotic creatures that dwell there.

MKTG 349- Week5- Search Advertising

Consumer Behavior and the Impact of Search

Google partners helps anyone who is using it by giving them an idea on what most consumers want in terms of products and advertisement. One needs to be able to attract the attention of the consumer so that they can then go visit your site. Keywords are key aspects of helping bring consumers to your page because it is related to what they have recently been looking up on search engine sites such as google.

What do consumers want?

Keywords are the key to this. In the past ten years the internet has really taken off and in today's society people are using it at some point or another on a daily basis. This is due to work, school, or just for social media. Whatever the reason, keywords are what the consumer types in that help determine if they are interested in your site or product.

The next question is what do people want?

As described in the words of google, "When people realize they want or need something-a product, a vacation, a family activity, a piece of information- they instinctively turn to search." Searches can be made form everywhere and anywhere. Most of us have a smart phone or a laptop that gives us access to the internet.


These are the four ways that people go about purchasing items using the web.
Want--to--Know
Want--to--go
What--to--do 
What--to--buy

Each of these searches represents an opportunity for the consumer and the producer.

MKTG 348- Week7- Passing Hubspot Certification

Recently I took the Hubspot Certification exam. I was able to learn a lot of things that ranged from beginner stuff such as attracting people into your business, to advanced things such as creating campaigns to help get more consumers. Hubspot gave me great knowledge on what was necessary to help grow a business and how to attract people to come visit your site.

The Hubspot exam consists of 100 questions and in order to pass you need to get a score of 75 or above. I personally got an 80 on the exam. The exam itself focuses on many different aspects of the marketing world. Those aspects include the essentials of inbound marketing strategies, and how they can help you get your business up and going. The main focus for Hubspot is broken up into four different categories. Those categories are Attract, Convert, Close, Delight. At the end of the day you want to satisfy the consumer no matter what the case may be!

Here is the certificate that i was given.

MKTG 348- Week 6- Hubspot Certification

Hubspot Inbound Certification

HubSpot's free Inbound Certification includes twelve classes that span the four stages of the Inbound Methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification covers the basics of what inbound is all about.

Hubspot offers many videos that talk and guide you through what you need to know for the exam. The exam consists of many multiple choice questions that cover the main topics of inbound marketing. 

The Hubspot exam is perfect for anyone who is getting started in marketing or already a seasoned professional. The Inbound Certification will prepare you to better attract strangers, convert visitors, close leads and delight customers.