When it comes to consumer the simple rules of supply and demand apply's to all. Consumers use various web sites that help them find what they are looking for. Most consumers are looking for the product they desire and then the location. Location is key because many consumers will likely look for a place near them that has the item they want. Four out of Five consumers said that they wanted ads to be customized to where they are located. Most consumers find it easier to go to the store in person and find the product. This gives them an opportunity to look at the product in person instead of on screen and actually get a feel for it.
According to studies being done, 34% of consumers who use smart phones or computers to look up a product near them, end up eventually going to a store near them where that product can be found. Location is very important. Location extensions are a great way to get more consumers. Location bid adjustment are important in letting your consumer know all the information necessary for them to get your product.
This information should include- Specific area
- Cities
- Zip codes
- Directions
- Inventory
- Pricing
All these things will ultimately determine if a consumer wants to buy products from your site or store. Smart phones are being owned by nearly everyone, this means that the future in buying products is in apps. Apps are being used to make shopping that much easier by giving the consumer the option to buy a product by a touch of a button. According to research being done, 37% of mobile searches trigger additional action and conversations that lead to a consumer either wanting or not wanting to buy a product.
No comments:
Post a Comment