Tuesday, April 19, 2016

MKTG 349- Week6- NationalTigerSanctuary Update

National Tiger Sanctuary Campaign Update

Over the past three months, I have been closely working with a site called Nationaltigersanctuary.com
The reason for this is that i made it my goal to try and raise as much awareness as possible by creating a campaign through Google Adwords. I haven't monitored the campaign in the last few weeks and when i logged on today it was great to see the results.

My campaign has gotten a total of 606 clicks in the last week or so, meaning that people are seeing my ads when they go on google and type in certain keywords that connect to my campaign. Different campaigns have different keywords. I created a campaign for a white tiger named Madison, and a lion called Leo. Both are different exotic creatures, and therefore need different keywords.

Some of the keywords that have been very successful so far in terms of generating clicks are Lion, Lion facts, Africa Lion. Those have been very key to generating 412 of the 606 total clicks that i have received thus far. Madison on the other hand has not generated nearly as much clicks. This made we think today why is one generating so many more clicks than the other? Are keywords the reason? Or is there something else to it?

That is a question that I don't necessarily have the answer.

Overall I think my campaign is doing very well in terms of bringing people to the Nationaltigersanctuary site. Hopefully more and more people visit Nationaltigersanctuary.com and donate to help create an even better living environment for the exotic creatures that dwell there.










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