Coerver Coaching Iowa Facebook Ad Campaign

How to start your own Business

Its tough to find a job that not only interest a person but also pays great money to keep that person on his or her feet. With all that being said some people love looking into a different direction in terms of work. The topic at hand for today is How to start your own business.

Its a very tough world out there in terms of finding a job and even if that job is paying good money the person working the job may not be happy with their career path. When desperation kicks in the may be thinking to yourself why should i work for someone else instead of creating my own job, and from this the idea comes of creating your own business.

According to a survey it states that up to 80% of all workers have had the idea to be their own boss. Its all about execution and figuring out how to step out of the norm and actually go through with it.

The cool things with creating your own business is that not too much money is needed to start your business off. It can be expensive depending on what that person wants to do with their business. Another helpful resource is the internet. The internet literally has so many ideas and positives and negatives that can ultimately help make a successful business.

Explore your options and ask people what they think of your business plans.

Feed back is the key to success.

Now you're ready to start your own business and don't be afraid to fail!

Five ways to choosing a career

When choosing a career it is a tough decision to make on what a certain person wants to do as a job for the rest of their lives. Growing up through school there are always different factors that affect what jobs we go into. Some of the examples that this includes is, friends, family, teachers, etc.

These are the Five ways to choose a career path.
1. Internet
2.Tests
3.Using flower exercise
4. Changing your career in two steps
5. Figuring out what your job requires

These five ways are very useful in figuring out what one wants to do as a career.

Internet- This way is very useful because you can literally view any and all jobs that you are interested in. It is a helpful resource because it gives in-detailed information on any and every job and it can tell you what those jobs require as a means to getting involved in that path.

Tests- Growing up through high school i always remembered taking placement test that helped you decide what jobs best suited ones interests. You either like these tests or you don't, but either way they are a good and helpful resource because they give you some ideas on what fits you best.

Flower exercise- A careful step by step process for ensuring that you are choosing a career that fits you like a glove. The flower exercise gives you the basic building blocks of who you are and so can match a career to you based on characteristics.

Changing career- This is not so much a way to identify a career, but as a way to move into that career, once you figure out where you want to go next. Its a useful way to see what that type of industry requires out of you and to get acclimated to what that field is like.

Job requirements- This is perhaps one of the most important steps because at this point you are dedicated to that one job and need to figure out how to best get acclimated to the new surroundings of that industry. You have to figure out the job requirements and then learn the jobs like the back of your hand.

Marketing with Images

With the different types of social media networks, there are different ways to catch peoples attention, examples of this include Facebook, Twitter, Instagram, etc. Most commonly today we use images or pictures to catch a persons eye.

But why do we use images? The use of an image can be very beneficial for a person, because naturally the human eye is attracted to what catches their eye first. Just by viewing the image uploaded, it can be used to bring a user in to a companies web page. Images are used in advertisements all the time. The reason for this is to make the advertisement more appealing to the viewer. Reading a blank boring ad is not appealing to anyone. The point of the image is to attract the consumer.

Images can also help us better understand what the company is trying to get across to its consumers. This is important in the sense that it gives us an idea of what is being shown to us. The consumer may or may not have any appeal on the ad but they are still attracted to image which means they are still viewing the web page.

This is a screen shot of the Benedictine University home page. Right away the first thing we notice isn't the words or any of that but the images. They are big and in your face. They also help tell a story. Just by looking at the image on the Benedictine home page, I can tell that this school is very committed to its science programs. If i have any interest of science, I' m reeled in right away just by the image.

For instance in today's society we use social media as a place to post images of ourselves and tell our own personal stories. We use these images as our own personal popularity business in terms that if the photo appeals to other people, then those people are quickly to like the photo. This helps the popularity of a person and if this system can be used in social media for companies, then those companies popularity can also grow.

Adding Social Networks

No matter what company you associate yourself with, in some sort of form they are using multiple social network accounts. Social media has become the new norm and a lot of companies are beginning to see this. The purpose of Social media is to help get the brand name or brand item across to the world. Different companies use different networks.

Some of the more commonly used networks include Twitter, Facebook, Instagram, etc.

Why do they use these social media accounts?

The answer is simple, there are many people that have these accounts, this gives businesses an enormous amount of people to pick and choose from in order to get their brand or company expansion. 

The main group to focus on is the children that are on these social media websites. They are the future of the world so it would make sense for companies to try to go after that group of young and intelligent people. This not only helps spread brand awareness but it also helps the viewers get a better perspective on what the brand is about. The benefit of these social media sites is also to help direct the viewer to the companies web page.

 

You get to choose where you work

Growing up we go through different life experiences that help us choose which path we end up going down in terms of careers in the real world. This is a tough decision to make and not many college students know what exactly they want to do with their futures. This is also the beauty of choosing a career, the opportunity is great, because there are so many different careers to go into.

Its tougher for others to find what they are interested in, this bring about some logical steps to find out. Two things are needed for this, curiosity and people. First hand experiences need to be experienced before one knows whether he or she is ready for that career.

Five Steps to Job Hunting.

1. First you need to find out what careers or jobs your flower points to.

2. Second, you need to try on careers before you decide which ones to pursue.

3. Third, you need to find out what kinds of organizations have such jobs.

4. Fourth, you need to find names of particular places that interest you.

5. Fifth, you need to learn as much as you can about a place before formally approaching them.

These are the five steps in career planning.

How to make money through social media

Everything in the world revolves around making money. That has started to include all social media accounts. Social media accounts are beginning to think of new ways to create more and more money today with the help of users. These users of social media can now create profiles for their companies and or businesses in order to help branch out to the world. Its much easier to spread the branch awareness to millions on social media than to millions in person.

Facebook can literally make a full account that has everything a person wants to know about the company or business just by creating a page. That page can then direct the user to the real website and boom its a business. All of a sudden millions of people are interested in the product and want to buy it.

An example of this is my own personally company of Coerver Coaching. We post appealing things about our business and send it out every day if possible. This helps appeal to more users and eventually those users are going to visit our site. It really is as easy as that!

Hootsuite

Ever wanted to post one post to different social media accounts without having to be logged in under all of them? now you have that opportunity with Hootsuite. Hootsuite helps a social media user manage his or her posts by simply creating a profile and then adding all the social media accounts to his or her profile.

This type of system makes creating posts so much easier and it helps spread the message of what the user is trying to get across. Today I created Hootsuite account and did a test message to see how the whole process worked. The pictures below show examples of my post on Facebook, Twitter, and Linkedin.

 By adding whatever social media accounts you want to your profile, the user can post one status and by clicking send it automatically sends that status to all the accounts linked to the profile.

There are consequences with this as well, in the sense that the user has to be very careful on what he or she is posting. If something that is not appropriate is posted, it goes straight to ever account that is linked and therefore everyone who you are connected with on those social media profiles get to see it.

Facebook Ad results

As you already may know, last week I launched a Facebook Ad campaign for my dads company Coerver Coaching. Coerver Coaching is a soccer based training program for kids to improve their skills on and off the ball. We help develop young aspiring athletes into well rounded superstars of tomorrow.

The purpose of launching my ad campaign for Coerver Coaching was to get more people to visit our website at Coerveriowa.com. My intentions were to get more and more people to view our website and see what we are all about.

The results from the ad campaign look like this.

From my launch, the Facebook ad reached out to 3,185 people. Now of those people, only a small amount reached out and actually went to the website. Only 21 in total went to the website.

Another cool thing that Facebook ad campaigns let you see is the gender of people who look at your ads. In my case there were more men than women who clicked on the website. This is an important aspect because it goes to show who our campaign was targeting and what we can do better as a company to help reach out more and more.

I think that the campaign was a success, not in the sense of getting people to go visit the website, but instead seeing how the whole process of Facebook ads work. They are very simple and easy to do, and don't cost a great deal too much.

Creating a good web page

The process of creating a good web page can be a difficult one, but its one that may need to be done, especially for a company that is trying to get consumers to buy their products, or services. A lot of work goes into the web creation. Some of the things that the creator has to consider about their web page is will it appeal to the consumer. Appeal can be looks or just the simplicity of how the website is created to work. The Simpler the better. The size of the webpage also has to be considered, because no one likes to scroll up and down a page. Make it short and simple. Get the ideas across of what you are all about.

"The Beauty of Simplicity"

This picture of a webpage Quotes "the Beauty of Simplicity" showing exactly how good simple really is. I personally know that as a consumer of goods i don't want to be scrolling or being redirected to different pages. I want to find what i'm looking for right away and get on with my purchase.


The simpler the better it will be!

I think the picture to the right really shows an accurate image of what a persons mind goes through when being redirected to different pages in a persons site. Its complicated. Since when did anyone like complicated? Ill tell you, they never did!

Make it EASY

Facebook ad boosting

The topic that we as a class have been focusing for the past few days has had a lot to do with social media marketing and Facebook.


 Facebook as recently added the factor of paying money for the creation of ad campaigns. These ad campaigns can be created for anything and everything that a person is trying to shine some light upon. Depending on how much a person is willing to spend, prices vary, but say a person decides they want it for 5 days then they would pay 5$. Dollar per day.These ads can help a business be seen by people all around the world, and it helps promote new viewers to its website. This can not only strengthen the business but also strengthen Facebook.

With Facebook being a brand that has been around for some time now, they need to plot new ways to make the company better. Why not promote and create ads for companies? That is exactly what they did do, and so far its come with big success. What does Facebook get out of all of this. The answer to this has to be money and publicity. Not only is Facebook strengthening their own brand, but they are also helping the social media development of other peoples companies.


Not only is it easy to create, but its also cheap. With money being the end goal, ads are very effective ways of spreading the word. Especially with social media, there are different websites that can offer similar if not the same services as Facebook.

Mailchimp

Earlier today in class we discussed the topic of social media marketing, and how that is being used in different ways to help promote or market a company/product. Being personally involved in the social media network, iv'e used many sites to help do this. One of those sites is called Mailchimp.com. This site is directly used to create an campaign about anything you want to get across to the audience. I've been creating emails for my dads company for the last year, and its a very effective way of spreading the word on a particular company or product.

Mailchimp.com is a simple way to create campaigns and articles for companies. The steps to creating a campaign on mailchimp.com are as goes,
Step 1- Create a profile
Step 2- Once a profile is created you can begin the campaign.
Step 3- Click campaign and decide what the subject is going to be called and who you're going to sent it to.
Step 4- Choose your template
Step 5- Now you are ready to begin your campaign, you can write whatever you wish to address in the topic and you can upload pictures to make it look more professional like a brochure.
Step 6- Once you have created your campaign, click on the send button and you are good to go.




Mailchimp.com has been a very effective website so far for our company and its very easy to learn and navigate. Go check it out at Mailchimp.com

Creating Survey's

As surveys become more and more popular, so does the app making industry. There are websites and apps on smartphones today that can help companies create their own survey's for their websites. These are very helpful and effective and not to mention extremely easy to create. One of those websites it Surveymonkey.com 

Surveymonkey.com is a very simple way to create surveys for customers to fill out about their companies.

Step 1: When you first visit this website, you'll have to create an account.

Step 2: There are different accounts. If your are looking for the basic survey then a free account would be fine, but if you are looking for more advanced stuff then you'll have to pay some money for extra perks.

Step 3: once an account is created, you should be ready to start creating surveys for your company. Have Fun!

Surveys

Survey: In the dictionary survey means to look carefully and thoroughly at someone or something, especially as to appraise them.

As social media continues to grow, so do businesses. Big businesses today have began to have their customers do monthly and yearly surveys in order to help their business growth. Surveys are very simple ways to ask customers how a certain business is doing, and what can, and should be changed, to help make it better. It's a very effective way of communication with their customers.

Why are Survey's important? The importance of a survey is to see what people like or dislike about your company. Its important to be a company who doesn't have very much bad criticism from customers, this not only helps a business grow but it also helps the popularity with the people. Without surveys there would be no way of knowing what a company should change to better improve its quality.

Boosting Post Fame

As social media continues to grow in our society, so does social media fame. With such a large number of people on social media, it's hard to spread your posts to the whole world of the internet. Some social media website's are now offering people a short cut into the life of fame by giving them the option to boost their post view's. By this I mean the person posting the post has the option to pay some extra money and then his or her post is viewed by more people than just on their friend's list.

Now how much does boosting these post's help? Surprisingly it helps a lot. It helps you interact with more people around the world and spread the word on your post. The only cost is the amount of money that has to be paid for these boosts. That amount varies for social media websites. Boost your post and spread the word.

Creating a page on Facebook

As social media grows, so does the market for demand. Social media is currently one of the most used tools on the internet for companies to help spread their brand name. Companies are creating Facebook pages to help spread their brand awareness. This is effective because the internet is a big place with many people constantly on some sort of social media.

The purpose of creating a social media page is to grab the attention of consumers and have them look at what you are offering. Its a good way to get world wide attention through the internet instead of through billboard advertisements. Its cheap its simple and its very effective.

Resume

Are old fashion resumes really necessary? Yes and No! Yes for the simple fact that it helps a business get to know you and its a way for you to show the good qualities rather than the bad qualities of an employee. It is organized specifically for the employer to look at and make a decision on your future right away.

As for the reason of no, Google and various other search tools are implemented there to help a person already begin a resumes. This resume is one of social media. Anything that is put up on a social media page, comes back to the person posting it and is then transmitted to google and the world wide web. This type of resume is a tough one due to the fact that companies look at many and all posts posted by the employee, and if they determine that one picture of post doesnt make their company look good then they wont hire you.


This being said it is great to have social media, but one has to be smart about what is or is not posted.

Table of Contents

Social media is an ever growing industry that is quickly becoming the number one way for businesses to recruit their employees. With this great industry growing so rapidly, its getting tough to keep track of certain documents or blogs that one has posted. Its even tougher for a business to find examples of a persons work to review and see if that person is qualified. A table of contents is a tool that helps organize a single persons posts so that if a business decides to take a look at them, that business isn't doing more work than they have to do in order to see the persons qualities.

The content box can give employers current and past examples of your work based on how the table of contents is setup. This helps show employers how you've progressed as a blogger and what potential one has in the industry. It makes life simple for the employee and employer who has to check thousands of people every month.

what color is your parachute

What color is your parachute is the book to read if you are struggling to find a job or are looking for a career path. This book goes on to show people proper work ethic in order to help individuals better standout in their jobs. Critiques call it "The bible of career advice."
Not only does this book touch on critical points of finding a job but it helps one learn more about the process and the strategies it takes to get the job desired. Not only does this book give examples of actual peoples lives and struggles in finding a career, it also goes on to list names and contact information of employees and career paths for people in that major.

Learning to Blog

Intro to social media marketing is the key to the future in the sense that everything that revolves around our society today is social media. A lot of bigger corporations are using this new type of marketing to get the attention of consumers, and its a revolution that will soon consume all of Marketing.

The aspect of social media marketing is one that is simple and efficient. Bloggers can get their point across about a certain topic by simply writing their thoughts on the subject at hand and clicking the post button. This simple method of blogging can get the users point across to the world in a matter of seconds.