Thursday, October 15, 2015

Facebook Ad results

As you already may know, last week I launched a Facebook Ad campaign for my dads company Coerver Coaching. Coerver Coaching is a soccer based training program for kids to improve their skills on and off the ball. We help develop young aspiring athletes into well rounded superstars of tomorrow.

The purpose of launching my ad campaign for Coerver Coaching was to get more people to visit our website at Coerveriowa.com. My intentions were to get more and more people to view our website and see what we are all about.

The results from the ad campaign look like this.

From my launch, the Facebook ad reached out to 3,185 people. Now of those people, only a small amount reached out and actually went to the website. Only 21 in total went to the website.

Another cool thing that Facebook ad campaigns let you see is the gender of people who look at your ads. In my case there were more men than women who clicked on the website. This is an important aspect because it goes to show who our campaign was targeting and what we can do better as a company to help reach out more and more.

I think that the campaign was a success, not in the sense of getting people to go visit the website, but instead seeing how the whole process of Facebook ads work. They are very simple and easy to do, and don't cost a great deal too much.

No comments:

Post a Comment