MKTG 345- Week 2- Performance of Campaigns

Creating campaigns is a great way of getting traffic to your desired destination, but its only half the battle. The other half is maintaining the campaigns, and by that i mean over viewing them and making sure that they are running smoothly and efficiently. This is import because we don't want a campaign that isn't generating any results, especially if were paying for it.

Chapter 4 in CASA Marketing Intro to Google Analytics focuses just on this aspect of over viewing.

Google Analytics is a very effective way of over seeing everything that is happening in terms of getting attention to your site. It shows you everything you need to know, including location, new viewing, old viewings, returning viewers, new viewers, and man more. It is very simple to use this piece of technology. You can look at how many page views there are per day as well.

Location is a very key topic with gaining traffic. One has to see where is his or her ad generating the most amount of publicity. Based on this you can target that particular area or areas with your marketing to gain even more viewership. Google analytics can do just this for you. It tells you where all your traffic is coming from and exactly where you should be targeting.

Trends are also very important to view. When are you generating the most viewership? Different trends can cause issues in generating viewership. It can stall at various points. Looks at these trends and being able to see these changes can help one create changes and corrections to improve viewership.

MKTG 345- Week 1- Getting traffic for Analytics

Traffic for a blogger is one of the most if not the most important aspect. As a blogger, one wants to get as many people to see his or her work as they can, but that can sometimes feel like and incredible task to accomplish. There are so many questions that are being asked at once when thinking about gaining traffic to your page.



Some of those questions include:

• Where do i start?
• How do i approach people?
• How can i network market and connect with people?

These questions can all by answered with simple solutions.

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One of the easiest ways to gain traffic is by sharing the link on social media. The more people you reach with that link, the higher the chance is that someone will go on that site or blog. Social media is an incredible giant of networking. Its the future in terms of connection with society. When creating these posts and sharing the link, be sure to include visuals, because ultimately images catch the viewers eye. Lost of color to drag your viewers in. Can't say I have ever seen anyone attracted to a black and white boring picture.

Another way is to simply use the resources that are hidden. By this i mean Facebook advertisement. On Facebook you can create paid advertisements that can reach out to a vast amount of people. Facebook is a huge social media giant that is intertwined with the world. Everyone either has or has been a Facebook user. These paid advertisements can reach out to certain individuals or groups, certain locations. It can reach nearly anyone and everyone.

MKTG 349- Week 12- Consumer Behavior

Knowing a consumers wants

When it comes to consumer the simple rules of supply and demand apply's to all. Consumers use various web sites that help them find what they are looking for. Most consumers are looking for the product they desire and then the location. Location is key because many consumers will likely look for a place near them that has the item they want. Four out of Five consumers said that they wanted ads to be customized to where they are located. Most consumers find it easier to go to the store in person and find the product. This gives them an opportunity to look at the product in person instead of on screen and actually get a feel for it.

According to studies being done, 34% of consumers who use smart phones or computers to look up a product near them, end up eventually going to a store near them where that product can be found. Location is very important. Location extensions are a great way to get more consumers. Location bid adjustment are important in letting your consumer know all the information necessary for them to get your product.

This information should include

• Specific area
• Cities
• Zip codes
• Directions
• Inventory
• Pricing

All these things will ultimately determine if a consumer wants to buy products from your site or store. Smart phones are being owned by nearly everyone, this means that the future in buying products is in apps. Apps are being used to make shopping that much easier by giving the consumer the option to buy a product by a touch of a button. According to research being done, 37% of mobile searches trigger additional action and conversations that lead to a consumer either wanting or not wanting to buy a product.

MKGT 349- Week 11- Set up search engine campaign

An effective way of advertising with Google AdWords must always start with the creation of a campaign. Depending on the goals of your advertisement, campaign will vary. There are different campaigns based on what you want to advertise.

These campaigns include

• Search Network with Display Select
• Search Network only
• Display Network only
• Shopping
• Video

The purpose of these campaigns is to bring new customers in. This can be achieved by the way the campaign is designed. The design is a very big factor because it ultimately determines what kind of ads you want to run. Campaigns can include different subtypes.

Subtype

• Standard
• All features
• Marketing objectives

All campaigns are centered around Google and their advertising network. These networks include Google Search Network, Google display Network, and Youtube Network. These networks determine where your ads will appear and how the customers will see them.

MKGT 349- Week 10- Using Social Media to Boost Traffic

Using Social Media to Boost Traffic


Get on Twitter

• Twitter is a great way to bring traffic to your site. It is great because the purpose of Twitter is to inform people on what you or your company is up to and on new merchandise. It tweets out live time tweets. A company using Twitter can have several tweets in a day as opposed to other social media sites.

Start a Facebook Page

• Facebook is a great way to expand your platform all around the world. It helps you branch out to the world and meet new people. It also gives you an option of creating a specific page for your company or product. Facebook can be used to get you ideas out via pictures or status posts.

Regularly share content

• It is important to constantly share content with your viewers. Facebook lets you share picture and statue checks, whereas Instagram shares images of your products which lets your consumers see what you have in terms of merchandise. It is very helpful for your viewers to see your products because that is what brought to them you site in the first place. Constantly keep your audience aware of what is happening.

Ask others to promote your site

• Asking people to promote your site is very helpful because it helps bring more people into your company. It is helpful in getting a larger group of people to your site. One person alone cant handle all the traffic to their page alone.

Implement sharing tools on your site

• It is important to share the same or similar things on all your social media site. Flare is an excellent tool used to share a post shared on one social media account to many.

Write compelling content

• Make sure the content that is being posted is relevant to your company and products. If it is not interesting, than people wont return to your site, and therefor you end up losing consumers instead of gaining them. Make the content interesting and relevant to the consumers wants.

MKTG 349- Week 9- Five tips to getting more visitors

5 tips for getting more visitors


Be social

• Create various accounts on different social media web pages. The big names include Facebook, Instagram, twitter. Social media is a huge opportunity to get your name out to the world, and it helps you connect with various different people. Likes will result in more follows.

Improve your search ranking

• Search optimization is a great way to bring people to your site. It is still the number one way to bring in new viewers. Different forms of optimization can help develop your search. Keywords are huge on getting people to visit your site based on what they have previously looked up.

Give your readers a helping hand

• Separate yourself from the competition. Create blogs that help your followers understand what you have been up to. Its a great way to make yourself reputable. It helps your followers know who you are and what you do.

Keep them engaged all year long

• Constantly keep people engaged and entertained. If your page is boring, not many people will want to revisit, so spice it up. Create interesting newsletters, and set schedules of when to release them.

Advertise your best content

• Create pay-per-click ad campaigns that use specific keywords to describe what your site is all about. Keywords will help bring people who are interested on the topic of your site. This will bring viewers in to see your page. Campaigns are a great way to see all the traffic that is coming to your site.

MKTG 349- Week 8- Using Custom Ad Scheduling

The use of times is becoming a huge part of creating ads. One can now create timers on their ads to make them show that specific ad at the specific time that they want. This is especially effective in terms of gaining the most clicks because a certain part of the day may generate more clicks. You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you’re there to handle customer inquiries. 

For campaigns with “All features” enabled, you can use custom ad scheduling to:

• Specify certain hours and/or days of the week when you want your ads to show
• Set bid adjustments to increase or decrease your bids for specific days and times

Some company's require a person to post at certain times of the day, but with a timer, that is completely eliminated and it does it manually. Specific dates can include different types of ads and different brand recognition. Time is a key aspect in gaining customers.

Five ways ad scheduling can improve your campaign

1. Schedule Your Ads to Show When You’re Present in the Business.

2. Lower or Disable your AdWords Campaigns During Low-Response Periods.

3. Increase Bids for High-Converting Time Frames.

4. Schedule your Ads to Show Higher on the Weekdays with the Greatest Conversion Rate.

5. Bonus: Use Location Bid Modifier to Schedule Your Bidding per City, State or County.

MKTG 349- Week 7- Creative that Clicks

One of the most important things to get right in your search ad is the creative, or messaging, you put into it. Better creatives improve ad relevance and drive more qualified clicks

Tie Creatives into Keywords

• Consumers tend to engage with ads that appear most relevant to their search. Consider dynamic keyword insertion for a more automated approach.

Write Simple Compelling Copy

• Users are more likely to engage with ads that help them self-select before they click. That means more qualified clicks and conversions for you.

Tailor ads for Mobile Searches

• Mobile creatives are a better experience for mobile users and draw the best possible results from them.

Use ad Extensions

• Ad extensions typically lift CTR's. They add useful info for searchers and help your message get noticed.

Test and Optimize Creatives

• Create high volume ads that help you have a better understanding of how you are doing.

MKTG 348- Week 10- Rank Tracking

Rank Trafficking: Is it useful in modern SEO?

Rank trafficking has been evolving year after year but is it useful? The answer can vary. The beauty of rank trafficking is that based on keywords it can either bring people into your web page or not work at all. Keywords are a huge factor that in the end determines whether one brings people to their page. If Keywords are long-tail keywords, then most likely it wont bring many people to the page.

The question still stands if we should be using rank trafficking. In my opinion i think yes, because there are many different ways to use them, and it gives your customers an idea of what your company can produce.

These are some of the ways that rank trafficking is used today

1. Revenue and Margins

• This helps determine the important things such as popularity of a product, revenue, and margins.Tagging system is used to annotate the difference between the two. Keywords are a big factor in this. 

2. Competitors

• Rank trafficking is used to keep track of your competitors. This helps companies see if they are or aren't doing good against the competition. It helps them make changes if results aren't as good. Analysis is huge.

3. Algorithmic Changes

• Looking for changes across various query spaces. Google is allowed to make changes. Different affect in different markets. Not all algorithm changes are created equal. 

4. Low hanging fruit

• Another approach is to cross reference ranking data with SERP CTR data and look under-performing terms that either have a poor SERP CTR, or are sitting on the outside looking in. Small changes help bring more people in. Increase with little work.

5. Universal opportunities

• Universal elements (images, news videos, etc..). Applications such as Authority labs can track these things.

6. Informational over commercial

• Content strategy. Break up into segments. Helps to better target content in the future.

MKTG 348- Week9- Your First 9 SEO Tasks

First 9 Tasks of SEO

1. Setup Google analytic's

2. Setup Google Webmaster tools

3. Check your indexing status

4. Run a crawler on your site

5. Pull keyword volume data

6. Optimize the title tags of your site

7. Eliminate duplicate content

8. Create remarkable content

9. Tell the world about it

SEO can be a tough time for anyone who is not familiar with it and how to use it. For anyone who is either a bigger or an advanced SEO user, these nine tasks are essential to building a great web page. Without these nine essential tasks, the strength of a persona web page won't be as strong. The content won't be as effective in getting the consumer.

Setting up a quality web page is essential to bringing more people into what your selling.

MKTG 348- Week8- SEN

Search Engine News Certification

Recently i was able to sign up for Search Engine News for a great deal. The original price of SEN is $795, but our school Benedictine University gives us a great discount and we were able to get it for $50. A great deal to learn about Search Engine work and how to make your digital marketing that much better.

Many aspects of Search Engine Optimization can be confusing, but the purpose of Search Engine news is to bring you up to speed on anything that you don't fully understand. The course takes you to an SEO boot camp that goes through 70 fundamentals and training factors and strategies. Its a great way to catch up and learn to master the craft of SEO.

The certification exam for the SEN is what makes you qualified. It normally consists of 26 question, and the required score to pass is 70%.

I PASSED

MKTG 349- Week6- NationalTigerSanctuary Update

National Tiger Sanctuary Campaign Update

Over the past three months, I have been closely working with a site called Nationaltigersanctuary.com
The reason for this is that i made it my goal to try and raise as much awareness as possible by creating a campaign through Google Adwords. I haven't monitored the campaign in the last few weeks and when i logged on today it was great to see the results.

My campaign has gotten a total of 606 clicks in the last week or so, meaning that people are seeing my ads when they go on google and type in certain keywords that connect to my campaign. Different campaigns have different keywords. I created a campaign for a white tiger named Madison, and a lion called Leo. Both are different exotic creatures, and therefore need different keywords.

Some of the keywords that have been very successful so far in terms of generating clicks are Lion, Lion facts, Africa Lion. Those have been very key to generating 412 of the 606 total clicks that i have received thus far. Madison on the other hand has not generated nearly as much clicks. This made we think today why is one generating so many more clicks than the other? Are keywords the reason? Or is there something else to it?

That is a question that I don't necessarily have the answer.

Overall I think my campaign is doing very well in terms of bringing people to the Nationaltigersanctuary site. Hopefully more and more people visit Nationaltigersanctuary.com and donate to help create an even better living environment for the exotic creatures that dwell there.

MKTG 349- Week5- Search Advertising

Consumer Behavior and the Impact of Search

Google partners helps anyone who is using it by giving them an idea on what most consumers want in terms of products and advertisement. One needs to be able to attract the attention of the consumer so that they can then go visit your site. Keywords are key aspects of helping bring consumers to your page because it is related to what they have recently been looking up on search engine sites such as google.

What do consumers want?

Keywords are the key to this. In the past ten years the internet has really taken off and in today's society people are using it at some point or another on a daily basis. This is due to work, school, or just for social media. Whatever the reason, keywords are what the consumer types in that help determine if they are interested in your site or product.

The next question is what do people want?

As described in the words of google, "When people realize they want or need something-a product, a vacation, a family activity, a piece of information- they instinctively turn to search." Searches can be made form everywhere and anywhere. Most of us have a smart phone or a laptop that gives us access to the internet.


These are the four ways that people go about purchasing items using the web.
Want--to--Know
Want--to--go
What--to--do 
What--to--buy

Each of these searches represents an opportunity for the consumer and the producer.

MKTG 348- Week7- Passing Hubspot Certification

Recently I took the Hubspot Certification exam. I was able to learn a lot of things that ranged from beginner stuff such as attracting people into your business, to advanced things such as creating campaigns to help get more consumers. Hubspot gave me great knowledge on what was necessary to help grow a business and how to attract people to come visit your site.

The Hubspot exam consists of 100 questions and in order to pass you need to get a score of 75 or above. I personally got an 80 on the exam. The exam itself focuses on many different aspects of the marketing world. Those aspects include the essentials of inbound marketing strategies, and how they can help you get your business up and going. The main focus for Hubspot is broken up into four different categories. Those categories are Attract, Convert, Close, Delight. At the end of the day you want to satisfy the consumer no matter what the case may be!

Here is the certificate that i was given.

MKTG 348- Week 6- Hubspot Certification

Hubspot Inbound Certification

HubSpot's free Inbound Certification includes twelve classes that span the four stages of the Inbound Methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification covers the basics of what inbound is all about.

Hubspot offers many videos that talk and guide you through what you need to know for the exam. The exam consists of many multiple choice questions that cover the main topics of inbound marketing. 

The Hubspot exam is perfect for anyone who is getting started in marketing or already a seasoned professional. The Inbound Certification will prepare you to better attract strangers, convert visitors, close leads and delight customers.

MKTG 348- Week 5- Hubspot

Based on Wikipedia.com, HubSpot is a company based in Cambridge, Massachusetts that develops and markets a software product for inbound marketing. 

The purpose of Hubspot is to help marketers develop a better understanding of how to use inbound marketing through social media and other online marketing subjects. What is great about Hubspot, is that it helps viewers better understand how to ultimately dominate the online world, and get more viewership through the great and in depth videos that are shown through the site. 

Hubspot is a key optimizer in creating the next step to social media and online marketing. It will help further develop the mindset of the marketer, and help them develop thinking skills as well as creative skills. Creativity is something that is lacking in the world today, creativity is what will help develop the society of robotics back to us doing our own thing.

MKTG 349- Week 4- Campaign update

Looking into my campaign for this week, and i see that my numbers have gone down in terms of overall clicks for the week. To help better improve my clicks ratio per week, i plan on looking into my key words again and seeing what is working and what is not. Through this process of elimination, i can further look into what key words will generate the most views on search engine web pages.

The next step in improving my campaigns will be looking at the structure of the ads that i have created. This will help me see if they are appealing to the general audience, and if they are not then that is something to look into changing.

I want my campaigns to be short and simple but at the same time get my point across to not just one audience, but all audiences. I need to create something catchy but yet appealing for a person who sees it to want to click on it. It has to be an attention grabber.

On the bright side even though my clicks went down this week, i still have the most clicks generated over the time of my campaign. That means that even though some key words are not generating many clicks, some are still getting the job done.

MKTG 348- Week 4- Developing Personas

What are Buyer personas and why are they so crucial to creating a successful inbound market? The answer to this is quite simple. Buyer personas as described on good are " semi-fictional representations of your ideal customer based on market research and real data about your existing customers." 

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

Buyers personas fall into different categories. There are eight categories in total.

1. What is their demographic information?

2. What is their job and level of seniority?

3. What does a day in your life look like?

4. What are your main points? What do you help them solve?

5. What do they value most? What are their goals?

6. Where do they go for information?

7. What experience are they looking for when seeking out your product or services?

8. What are their most common objections to your product or services?

Through all of these categories, businesses can have a better idea on what they are to focus on and how to please customers as well as create a product that has satisfaction for both the consumer and producer.

MKTG 349- Week 3- Leo the lion

For the past few weeks we have been working on creating ads to post to google through Google Adwords. I decided it was time to try and make my audience bigger, and therefore i created an ad for a lion. The reason i chose a male lion, was because the word lion is such a highly searched word, and it will get many results.

The lion that i picked was named Leo. I went about choosing Leo, because as a kid we all watched the Lion King, and looking at images of Leo made me think of my childhood. Leo was brought to the national tiger sanctuary in November of 2013. He was part of a pride of African lions that consisted of two males and three females. Leo is the older of the males, and has a darker and fuller mane of hair. What distinguishes him from the other lions is his light color and the spots on his forehead. He is a very friendly lion and loves to greet people.

The way that i went about creating my ads for Leo was as i mentioned before, The Lion King. I named my first ad this because of his resemblance. The Lion King is such a commonly searched name, and it has exposure to all ages. It goes from younger kids and relates to adults like myself. I'm hoping to get Leo a lot of clicks through my ad and hopefully some donations. I also created another ad that i named Hakuna Matata, which also relates back to the Lion King. That phrase in particular means "No worries for the rest of your days". The purpose of this phrase was again to attract anyone who has seen the Lion King.

MKTG 348- Week 3- Authority Labs

Earlier this week we were asked to create an account with AuthoriyLabs. The purpose of this account is to help monitor all and every one of our SEO sites. It will helps us better learn how to manage our accounts and it will help us utilize different aspects to tracking.

Many might be asking, What exactly is AuthorityLabs.com. AuthorityLabs is a search engine optimizer that helps one keep track of every aspect of their company. It helps provide day to day data on how your ads are doing, what key words are being searched the most based on different search engine sites such as Google, Bing, Yahoo.

It not only helps you manage your own accounts, but also your competitors. AuthorityLabs gives you the opportunity to compare your competitors domains side by side, in order to help give your sites the upper hand. It is great for the purpose of seeing what is working for competitors, and it gives in an insight on what has to be changed on your site to make it that much more popular.

MKTG 349-Week 2-Madison the White tiger

Earlier this week I did some research on a webpage called nationaltigersanctuary.org. This webpage in particular focuses on exotic wild life. The whole purpose of this website is to provide information on exotic animals, and to study their way of living by creating a safe and loving environment. This is a non for profit organization that was created in 2000 to help give exotic wild life a better way of living.

One of the animals that really caught my eye was a white tiger named Madison. Madison is a young white tigress that came to the sanctuary in 2011 with her mother Nikki. Madison is still a young tigress, and life hasn't been easy for her having to adjust to a new living place. She is tall, elegant, and has big blue eyes which look like the ocean.

I was really intrigued by Madison, so i decided to create a google adwords campaign specifically for her. This campaign was designed to help bring more awareness to the nationaltigersanctuary.org, and to have people hopefully donate to a good cause. The donations for Madison would be used to help provide an even better living environment, not only for her, but also for all the other exotic animals living there!