Thursday, February 4, 2016

MKTG 349-Week 2-Madison the White tiger


Earlier this week I did some research on a webpage called nationaltigersanctuary.org. This webpage in particular focuses on exotic wild life. The whole purpose of this website is to provide information on exotic animals, and to study their way of living by creating a safe and loving environment. This is a non for profit organization that was created in 2000 to help give exotic wild life a better way of living.

One of the animals that really caught my eye was a white tiger named Madison. Madison is a young white tigress that came to the sanctuary in 2011 with her mother Nikki. Madison is still a young tigress, and life hasn't been easy for her having to adjust to a new living place. She is tall, elegant, and has big blue eyes which look like the ocean.

I was really intrigued by Madison, so i decided to create a google adwords campaign specifically for her. This campaign was designed to help bring more awareness to the nationaltigersanctuary.org, and to have people hopefully donate to a good cause. The donations for Madison would be used to help provide an even better living environment, not only for her, but also for all the other exotic animals living there!


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