MKTG 348-Week 2-RGBstockexchange Key Words

Earlier this week i wrote about a small article, and posted it onto rgbexchange.org. The purpose of this was to help create awareness of the site, by using key words that relate to the article i wrote. The article talks about the process of getting social media supporters to become donors to a non-profit organization. The purpose of this was to help figure out what key words from that article were the most sought out on the world wide web.

The process of doing so was one that was very simple. In the article that i chose, "Turning Social Media Supporters into Donors", the key word most used throughout was e-mail. It talked about how connections with people around the world who follow you on social media would be stronger, and thus making them consider becoming donor easier. The whole purpose of having an e-mail is to help create a better bond and connection with your supporters.

This process of connectivity helps the social media supporter feel more important and thus resulting in them potentially becoming a future donor to your organization. E-mail will not only help make that person feel important, because it will send a specific message to just them. The issue that may come about with this process is that of having to send a personalized e-mail to every social media supporter, which would result in a large consumption of time. Many of the social media supporters may not even respond, which would make it that much more difficult, but non the less it does create a type of connectivity to your supporters, and it makes it clear that you are taking time to reach out to them.

The website that i posted my summary of the article is on rgbexchange.org. This site is specifically a non for profit organization that helps people trade stocks. The purpose of this site is to help stoke exchange by key words, and it relates back to our assignment of finding key words for the article we chose. Different key words help people come to the site and visit. These key words can help bring in new supporters and eventually turn them into donors.