MKTG 349-Week 1-Adwords

This past week, we as a class, had to create a Google Adwords campaign for a non for profit site that talked about tigers that are in captivity. The creation of a Google Adwords campaign was an easy process that helped us spread the word about tigers that are in captivity.

The purpose of Google Adwords is to help create ad campaigns that can be viewed when logging into google. This is a good way to help showcase what the point of the ad is. The creation of the ad was a simple one, that literally took you step by step. The best part about it is that google provides the user with a certain amount of google money. Our account started at 120$, and every click was worth 2$.

Through this process i was able to further acknowledge what i was advertising. My ad mainly focused on a white tiger named Madison. The whole purpose of this ad is to help get donations to help make the life of exotic animals better. By better i mean, higher quality captivity, better food, and just a better and safer way of life.