MKTG 348- Week 4- Developing Personas

What are Buyer personas and why are they so crucial to creating a successful inbound market? The answer to this is quite simple. Buyer personas as described on good are " semi-fictional representations of your ideal customer based on market research and real data about your existing customers." 

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

Buyers personas fall into different categories. There are eight categories in total.

1. What is their demographic information?

2. What is their job and level of seniority?

3. What does a day in your life look like?

4. What are your main points? What do you help them solve?

5. What do they value most? What are their goals?

6. Where do they go for information?

7. What experience are they looking for when seeking out your product or services?

8. What are their most common objections to your product or services?

Through all of these categories, businesses can have a better idea on what they are to focus on and how to please customers as well as create a product that has satisfaction for both the consumer and producer.