MKTG 345- Week 2- Performance of Campaigns

Creating campaigns is a great way of getting traffic to your desired destination, but its only half the battle. The other half is maintaining the campaigns, and by that i mean over viewing them and making sure that they are running smoothly and efficiently. This is import because we don't want a campaign that isn't generating any results, especially if were paying for it.

Chapter 4 in CASA Marketing Intro to Google Analytics focuses just on this aspect of over viewing.

Google Analytics is a very effective way of over seeing everything that is happening in terms of getting attention to your site. It shows you everything you need to know, including location, new viewing, old viewings, returning viewers, new viewers, and man more. It is very simple to use this piece of technology. You can look at how many page views there are per day as well.

Location is a very key topic with gaining traffic. One has to see where is his or her ad generating the most amount of publicity. Based on this you can target that particular area or areas with your marketing to gain even more viewership. Google analytics can do just this for you. It tells you where all your traffic is coming from and exactly where you should be targeting.

Trends are also very important to view. When are you generating the most viewership? Different trends can cause issues in generating viewership. It can stall at various points. Looks at these trends and being able to see these changes can help one create changes and corrections to improve viewership.

MKTG 345- Week 1- Getting traffic for Analytics

Traffic for a blogger is one of the most if not the most important aspect. As a blogger, one wants to get as many people to see his or her work as they can, but that can sometimes feel like and incredible task to accomplish. There are so many questions that are being asked at once when thinking about gaining traffic to your page.



Some of those questions include:

• Where do i start?
• How do i approach people?
• How can i network market and connect with people?

These questions can all by answered with simple solutions.

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One of the easiest ways to gain traffic is by sharing the link on social media. The more people you reach with that link, the higher the chance is that someone will go on that site or blog. Social media is an incredible giant of networking. Its the future in terms of connection with society. When creating these posts and sharing the link, be sure to include visuals, because ultimately images catch the viewers eye. Lost of color to drag your viewers in. Can't say I have ever seen anyone attracted to a black and white boring picture.

Another way is to simply use the resources that are hidden. By this i mean Facebook advertisement. On Facebook you can create paid advertisements that can reach out to a vast amount of people. Facebook is a huge social media giant that is intertwined with the world. Everyone either has or has been a Facebook user. These paid advertisements can reach out to certain individuals or groups, certain locations. It can reach nearly anyone and everyone.

MKTG 349- Week 12- Consumer Behavior

Knowing a consumers wants

When it comes to consumer the simple rules of supply and demand apply's to all. Consumers use various web sites that help them find what they are looking for. Most consumers are looking for the product they desire and then the location. Location is key because many consumers will likely look for a place near them that has the item they want. Four out of Five consumers said that they wanted ads to be customized to where they are located. Most consumers find it easier to go to the store in person and find the product. This gives them an opportunity to look at the product in person instead of on screen and actually get a feel for it.

According to studies being done, 34% of consumers who use smart phones or computers to look up a product near them, end up eventually going to a store near them where that product can be found. Location is very important. Location extensions are a great way to get more consumers. Location bid adjustment are important in letting your consumer know all the information necessary for them to get your product.

This information should include

• Specific area
• Cities
• Zip codes
• Directions
• Inventory
• Pricing

All these things will ultimately determine if a consumer wants to buy products from your site or store. Smart phones are being owned by nearly everyone, this means that the future in buying products is in apps. Apps are being used to make shopping that much easier by giving the consumer the option to buy a product by a touch of a button. According to research being done, 37% of mobile searches trigger additional action and conversations that lead to a consumer either wanting or not wanting to buy a product.

MKGT 349- Week 11- Set up search engine campaign

An effective way of advertising with Google AdWords must always start with the creation of a campaign. Depending on the goals of your advertisement, campaign will vary. There are different campaigns based on what you want to advertise.

These campaigns include

• Search Network with Display Select
• Search Network only
• Display Network only
• Shopping
• Video

The purpose of these campaigns is to bring new customers in. This can be achieved by the way the campaign is designed. The design is a very big factor because it ultimately determines what kind of ads you want to run. Campaigns can include different subtypes.

Subtype

• Standard
• All features
• Marketing objectives

All campaigns are centered around Google and their advertising network. These networks include Google Search Network, Google display Network, and Youtube Network. These networks determine where your ads will appear and how the customers will see them.

MKGT 349- Week 10- Using Social Media to Boost Traffic

Using Social Media to Boost Traffic


Get on Twitter

• Twitter is a great way to bring traffic to your site. It is great because the purpose of Twitter is to inform people on what you or your company is up to and on new merchandise. It tweets out live time tweets. A company using Twitter can have several tweets in a day as opposed to other social media sites.

Start a Facebook Page

• Facebook is a great way to expand your platform all around the world. It helps you branch out to the world and meet new people. It also gives you an option of creating a specific page for your company or product. Facebook can be used to get you ideas out via pictures or status posts.

Regularly share content

• It is important to constantly share content with your viewers. Facebook lets you share picture and statue checks, whereas Instagram shares images of your products which lets your consumers see what you have in terms of merchandise. It is very helpful for your viewers to see your products because that is what brought to them you site in the first place. Constantly keep your audience aware of what is happening.

Ask others to promote your site

• Asking people to promote your site is very helpful because it helps bring more people into your company. It is helpful in getting a larger group of people to your site. One person alone cant handle all the traffic to their page alone.

Implement sharing tools on your site

• It is important to share the same or similar things on all your social media site. Flare is an excellent tool used to share a post shared on one social media account to many.

Write compelling content

• Make sure the content that is being posted is relevant to your company and products. If it is not interesting, than people wont return to your site, and therefor you end up losing consumers instead of gaining them. Make the content interesting and relevant to the consumers wants.

MKTG 349- Week 9- Five tips to getting more visitors

5 tips for getting more visitors


Be social

• Create various accounts on different social media web pages. The big names include Facebook, Instagram, twitter. Social media is a huge opportunity to get your name out to the world, and it helps you connect with various different people. Likes will result in more follows.

Improve your search ranking

• Search optimization is a great way to bring people to your site. It is still the number one way to bring in new viewers. Different forms of optimization can help develop your search. Keywords are huge on getting people to visit your site based on what they have previously looked up.

Give your readers a helping hand

• Separate yourself from the competition. Create blogs that help your followers understand what you have been up to. Its a great way to make yourself reputable. It helps your followers know who you are and what you do.

Keep them engaged all year long

• Constantly keep people engaged and entertained. If your page is boring, not many people will want to revisit, so spice it up. Create interesting newsletters, and set schedules of when to release them.

Advertise your best content

• Create pay-per-click ad campaigns that use specific keywords to describe what your site is all about. Keywords will help bring people who are interested on the topic of your site. This will bring viewers in to see your page. Campaigns are a great way to see all the traffic that is coming to your site.

MKTG 349- Week 8- Using Custom Ad Scheduling

The use of times is becoming a huge part of creating ads. One can now create timers on their ads to make them show that specific ad at the specific time that they want. This is especially effective in terms of gaining the most clicks because a certain part of the day may generate more clicks. You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you’re there to handle customer inquiries. 

For campaigns with “All features” enabled, you can use custom ad scheduling to:

• Specify certain hours and/or days of the week when you want your ads to show
• Set bid adjustments to increase or decrease your bids for specific days and times

Some company's require a person to post at certain times of the day, but with a timer, that is completely eliminated and it does it manually. Specific dates can include different types of ads and different brand recognition. Time is a key aspect in gaining customers.

Five ways ad scheduling can improve your campaign

1. Schedule Your Ads to Show When You’re Present in the Business.

2. Lower or Disable your AdWords Campaigns During Low-Response Periods.

3. Increase Bids for High-Converting Time Frames.

4. Schedule your Ads to Show Higher on the Weekdays with the Greatest Conversion Rate.

5. Bonus: Use Location Bid Modifier to Schedule Your Bidding per City, State or County.