MKGT 349- Week 11- Set up search engine campaign

An effective way of advertising with Google AdWords must always start with the creation of a campaign. Depending on the goals of your advertisement, campaign will vary. There are different campaigns based on what you want to advertise.

These campaigns include

• Search Network with Display Select
• Search Network only
• Display Network only
• Shopping
• Video

The purpose of these campaigns is to bring new customers in. This can be achieved by the way the campaign is designed. The design is a very big factor because it ultimately determines what kind of ads you want to run. Campaigns can include different subtypes.

Subtype

• Standard
• All features
• Marketing objectives

All campaigns are centered around Google and their advertising network. These networks include Google Search Network, Google display Network, and Youtube Network. These networks determine where your ads will appear and how the customers will see them.