MKTG 349- Week 7- Creative that Clicks

One of the most important things to get right in your search ad is the creative, or messaging, you put into it. Better creatives improve ad relevance and drive more qualified clicks

Tie Creatives into Keywords

• Consumers tend to engage with ads that appear most relevant to their search. Consider dynamic keyword insertion for a more automated approach.

Write Simple Compelling Copy

• Users are more likely to engage with ads that help them self-select before they click. That means more qualified clicks and conversions for you.

Tailor ads for Mobile Searches

• Mobile creatives are a better experience for mobile users and draw the best possible results from them.

Use ad Extensions

• Ad extensions typically lift CTR's. They add useful info for searchers and help your message get noticed.

Test and Optimize Creatives

• Create high volume ads that help you have a better understanding of how you are doing.