The use of times is becoming a huge part of creating ads. One can now create timers on their ads to make them show that specific ad at the specific time that they want. This is especially effective in terms of gaining the most clicks because a certain part of the day may generate more clicks. You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you’re there to handle customer inquiries.
For campaigns with “All features” enabled, you can use custom ad scheduling to:
- Specify certain hours and/or days of the week when you want your ads to show
- Set bid adjustments to increase or decrease your bids for specific days and times
Some company's require a person to post at certain times of the day, but with a timer, that is completely eliminated and it does it manually. Specific dates can include different types of ads and different brand recognition. Time is a key aspect in gaining customers.
Five ways ad scheduling can improve your campaign
1. Schedule Your Ads to Show When You’re Present in the Business.
2. Lower or Disable your AdWords Campaigns During Low-Response Periods.
3. Increase Bids for High-Converting Time Frames.
4. Schedule your Ads to Show Higher on the Weekdays with the Greatest Conversion Rate.
5. Bonus: Use Location Bid Modifier to Schedule Your Bidding per City, State or County.
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