Tuesday, February 23, 2016

MKTG 349- Week 4- Campaign update

Looking into my campaign for this week, and i see that my numbers have gone down in terms of overall clicks for the week. To help better improve my clicks ratio per week, i plan on looking into my key words again and seeing what is working and what is not. Through this process of elimination, i can further look into what key words will generate the most views on search engine web pages.

The next step in improving my campaigns will be looking at the structure of the ads that i have created. This will help me see if they are appealing to the general audience, and if they are not then that is something to look into changing.

I want my campaigns to be short and simple but at the same time get my point across to not just one audience, but all audiences. I need to create something catchy but yet appealing for a person who sees it to want to click on it. It has to be an attention grabber.

On the bright side even though my clicks went down this week, i still have the most clicks generated over the time of my campaign. That means that even though some key words are not generating many clicks, some are still getting the job done.



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