Marketing with Images

With the different types of social media networks, there are different ways to catch peoples attention, examples of this include Facebook, Twitter, Instagram, etc. Most commonly today we use images or pictures to catch a persons eye.

But why do we use images? The use of an image can be very beneficial for a person, because naturally the human eye is attracted to what catches their eye first. Just by viewing the image uploaded, it can be used to bring a user in to a companies web page. Images are used in advertisements all the time. The reason for this is to make the advertisement more appealing to the viewer. Reading a blank boring ad is not appealing to anyone. The point of the image is to attract the consumer.

Images can also help us better understand what the company is trying to get across to its consumers. This is important in the sense that it gives us an idea of what is being shown to us. The consumer may or may not have any appeal on the ad but they are still attracted to image which means they are still viewing the web page.

This is a screen shot of the Benedictine University home page. Right away the first thing we notice isn't the words or any of that but the images. They are big and in your face. They also help tell a story. Just by looking at the image on the Benedictine home page, I can tell that this school is very committed to its science programs. If i have any interest of science, I' m reeled in right away just by the image.

For instance in today's society we use social media as a place to post images of ourselves and tell our own personal stories. We use these images as our own personal popularity business in terms that if the photo appeals to other people, then those people are quickly to like the photo. This helps the popularity of a person and if this system can be used in social media for companies, then those companies popularity can also grow.