MKTG 348- Week 10- Rank Tracking

Rank Trafficking: Is it useful in modern SEO?

Rank trafficking has been evolving year after year but is it useful? The answer can vary. The beauty of rank trafficking is that based on keywords it can either bring people into your web page or not work at all. Keywords are a huge factor that in the end determines whether one brings people to their page. If Keywords are long-tail keywords, then most likely it wont bring many people to the page.

The question still stands if we should be using rank trafficking. In my opinion i think yes, because there are many different ways to use them, and it gives your customers an idea of what your company can produce.

These are some of the ways that rank trafficking is used today

1. Revenue and Margins

• This helps determine the important things such as popularity of a product, revenue, and margins.Tagging system is used to annotate the difference between the two. Keywords are a big factor in this. 

2. Competitors

• Rank trafficking is used to keep track of your competitors. This helps companies see if they are or aren't doing good against the competition. It helps them make changes if results aren't as good. Analysis is huge.

3. Algorithmic Changes

• Looking for changes across various query spaces. Google is allowed to make changes. Different affect in different markets. Not all algorithm changes are created equal. 

4. Low hanging fruit

• Another approach is to cross reference ranking data with SERP CTR data and look under-performing terms that either have a poor SERP CTR, or are sitting on the outside looking in. Small changes help bring more people in. Increase with little work.

5. Universal opportunities

• Universal elements (images, news videos, etc..). Applications such as Authority labs can track these things.

6. Informational over commercial

• Content strategy. Break up into segments. Helps to better target content in the future.